Noticias de ultima
  • 12.00 SBC Summit 2025 Day 2: Innovation, Global Insights & Affiliate Leaders Awards Draw Record Crowds in Lisbon
  • 12.00 JCM Global Enhances The Skagit Casino Resort with iVIZION, ICB and DSS Solutions
  • 12.00 BEGE 2025 Confirms Merkur Gaming as Official Badge Sponsor
  • 12.00 Macau Gaming Sector Posts $18B Surplus in 2024, Up 25% Year-on-Year; Operating Costs Increase 18%
  • 12.00 Atlantic City Enjoys Record-Breaking Summer for Casinos, Boosted by August Profits
  • 12.00 Philippines: Senate Questions Meta’s Absence from Key Online Gambling Investigation
  • 12.00 Palms Bet and CT Interactive Launch Exciting Buy Bonus Campaign This September
  • 12.00 Online Betting in the Digital Age: Challenges, Regulations and the British Model as a Reference
  • 12.00 Sportradar’s AI Model Picks Baltimore Ravens as Most Likely 2025 NFL Champions
  • 12.00 Mobile Betting Revolution: Uplatform explains How Smartphones Are Reshaping the iGaming Industry
Gaming

Novomatic: GAMING IN LATAM – The need to adapt to a constantly evolving environment

Friday 16 de June 2023 / 12:00

2 minutos de lectura

(Panama).- Max Bauer, José Casapía Bardales and Manuel Del Sol from NOVOMATIC participated in the 7th Ibero-American Gaming Summit in Panama City where they elaborated on the benefits of consolidating alliances between international manufacturers, operators and regulators.

Novomatic: GAMING IN LATAM – The need to adapt to a constantly evolving environment

The Ibero-American Gaming Summit has established itself as an annual meeting event that promotes dialogue and collaboration between the different players in the industry. NOVOMATIC was invited to participate in recognition of its track record, experience and leadership in the international arena.

Max Bauer, VP of Latin America and the Caribbean at NOVOMATIC was invited to be part of the panel dedicated to “The Pandemic as a huge test for the productive fabric of the Economy, also in the gaming industry. Challenges to face in the context of recovery for the transformation of the industry ”where he referred to the importance of establishing firm alliances that promote collective construction between manufacturers, operators and regulators to face the changes and challenges of the industry. He emphasized the capitalization of experiences in other markets to streamline processes and implement improvements in the regional industry.

CAPITALIZE ON EXPERIENCE TO OVERCOME CHALLENGES

One of the examples that he used to illustrate his sayings was the approach that was given during the pandemic to the reopening of the rooms through the implementation of Sanitary Protocols. As is public knowledge, these protocols were mandatory and required by the Health Authorities for the reactivation of all activities. By then NOVOMATIC, with its headquarters in Austria and more than 2,000 gaming operations in the old continent, had already implemented different protocols addressing the requirements of European jurisdictions. Within this framework, the Latin American subsidiaries of the Austrian company drafted a document combining the main aspects and already proven practices. This Unified Sanitary Protocol was delivered to the highest authorities of government agencies in order to collaborate and expedite the drafting of the final Protocols that subsequently led to the reopening of gambling operations in Latin America.

In another context, it should be noted that NOVOMATIC adopted a similar position when various countries in the region sought to design and develop a new regulatory and tax framework for the activity through the implementation of online control systems in gaming halls. NOVOMATIC made its IT professionals with vast experience in management systems available to carry out the task organically and efficiently. Thus, it organized various workshops and meetings where the authorities raised their doubts about the available tools and their functionalities.

A FUTURE OF OPPORTUNITIES

During the event, one of the main topics was the analysis of the international market and its projection in Latin America, as well as the challenges and opportunities that this poses in terms of regulation. In addition, the upcoming challenges in terms of innovation and competitiveness were addressed, paying special attention to technological trends and the need to adapt to a constantly evolving environment.

Finally, the social impact of the sector was discussed. Within this framework, the participants reflected on the importance of promoting corporate social responsibility and adopting effective measures to promote responsible gaming practices and guarantee the protection of players, especially in the most vulnerable sectors.

“In gaming, technology is usually ahead of regulations. In LATAM, we should exploit this “window to the future” much more, said Max Bauer. The executive raised the existence of multiple solutions already tested in the European market that could be replicated in LATAM. An example of this is the management system based on biometric technology owned by the firm called NOVOVISION.This year, NOVOMATIC will take advantage of all the meetings with its Latin American customers to publicize unprecedented solutions in the region that broaden the range of possibilities and the knowledge of industry players and bring new paradigms that allow greater development in all the possible aspects” he concluded.

SUMMIT

The 7th Ibero-American Gaming Summit, under the slogan "A Future of Opportunities", took place on May 16 and 17, 2023 at the prestigious Hotel Riu Plaza Panamá, in Panama City. This event brought together the main representatives of the sector in Latin America, including regulators from 12 countries, with the purpose of strengthening the exchange of information and promoting the debate on key issues of our activity.

"Initiatives such as the 7th Ibero-American Gaming Summit allow us to collaborate in the collective construction of a promising and responsible future," said José Casapía Bardales, Manager of Inter-institutional Relations at NOVOMATIC, when consulted by the event. "Reviewing and reformulating paradigms is essential to be consistent with the evolution of our activity and above all to be a permanent part of the socio-economic development of today's world." he added

NOVOMATIC's outstanding participation in the 7th Ibero-American Gaming Summit reaffirms its commitment to continue promoting innovation, social responsibility and the creation of safe and exciting gaming experiences for players in the region.

LIST OF REGULATORS THAT PARTICIPATED:

ARGENTINA

  • Martín García Santillán, President of the Buenos Aires Gambling Institute.
  • IDA LOPEZ, President of the Provincial Institute of Games and Casinos of Mendoza.

BOLIVIA

  • Jessica Paola Saravia Atristain, Executive Director of the Authority for the Taxation and Social Control of Gambling.

CHILE

  • Rodrigo Ajenjo Martínez, Head of the Study Unit of the Superintendency of Gaming Casinos

COLOMBIA

  • Henry Jair García Gonzales, Director of COLJUEGOS

COSTA RICA

  • Esmeralda Britton Gonzales, President of the JPS

ECUADOR

  • Beatriz Elena Hengo Vergara, Manager of the Guayaquil National Charity Lottery
  • Rosa María Muñoz, Manager of the Guayaquil National Charity Lottery

EL SALVADOR

  • Roberto Carlos Javier Milián Vásquez, President of the National Charity Lottery and President of CIBELAE

MEXICO

  • Miguel Angel Ochoa Sánchez, President of AIEJA of Game Operators and Providers

PANAMA

  • Manuel Sánchez Ortega, Executive Secretary of the Gaming Control Board

PARAGUAY

  • Bladismir Arce Cáceres, General Coordinator of CONAJZAR Inspection

PERU

  • Eduardo Sevilla Echevarría, General Director of Casino Games and Slot Machines

PORTUGAL

  • Luis Felipe Coelho, Director of the Gaming Regulation and Inspection Service

PUERTO RICO

  • Jaime Rivera Emmanuelli, Acting Executive Director of the Puerto Rico Gaming Commission

Categoría:Gaming

Tags: NOVOMATIC,

País: Panama

Región: Central America and Caribbean

Event

GAT Expo CDMX 2025

28 de August 2025

Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025

(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.

Tuesday 16 Sep 2025 / 12:00

GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico

(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.

Monday 15 Sep 2025 / 12:00

21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico

(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.

Monday 15 Sep 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST